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Dexter Wilson Jr.

Portfolio — Vol. 01

DexterWilson Jr.

I build communications systems that help institutions and brands reach the right people — and move them to act.

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Portrait of Dexter Wilson Jr.
Fig. 01 — Dexter Wilson Jr.VOL. 01
  • Communications Strategy
  • Digital Marketing
  • Visual Storytelling
  • Public Sector Modernisation
  • Content Production
  • Stakeholder Engagement

The belief

01

Communication should move people, not just reach them.

I believe a message is only as strong as the system that carries it. Strategy, story and craft have to work together, so that a campaign does more than appear. It changes what people know, feel and do. My work combines public-sector communications, digital marketing and visual storytelling to build that system.

The path

02

From the edit bay to the boardroom.

My journey into communications started behind a camera. Producing digital series and festival content in Tobago taught me how a story is built frame by frame — and how much of it is decided before the camera ever rolls.

Over the last eight years I have worked across entertainment, retail, international marketing and public administration: editing and producing broadcast content, running digital advertising campaigns abroad, and managing operations for a wholesale and media group at home.

Today my work focuses on strategic communications — helping public institutions modernise how they speak to the people they serve, and helping brands earn attention they can sustain.

8+

Years across media, marketing & public communications

3

Flagship transformation programmes led

10+

Professional certifications in communications & marketing

What I do

03

Four disciplines, one system.

Rarely does a message fail for lack of a good line. It fails when the strategy, the content and the audience are designed separately. I work across all four so they hold together.

01

Communications Strategy & Governance

Designing communications strategy, digital governance policy and change management frameworks for institutional transformation.

02

Digital Marketing & Campaigns

Planning and running multi-channel campaigns, media buying, sales funnels and performance measurement across public and private sectors.

03

Content Production & Visual Storytelling

Onsite capture, video editing, post-production workflow, drone cinematography and narrative-led content built for distribution.

04

Stakeholder Engagement & Brand Alignment

Running stakeholder engagement, digital support workshops and institutional brand alignment across divisions.

Selected work

04

Programmes and platforms.

A selection of the work behind the titles — public-sector transformation programmes, group-level brand building, and produced content.

  1. 01

    Tobago Digital Identity Initiative

    OPAMDT · Office of the Chief Secretary

    Designed and executed the Assembly-wide communications strategy for Tobago's digital identity rollout, aligning messaging across THA divisions and preparing the public for a change in how identity is verified.

    • Communications strategy
    • Public sector
    • Change management
  2. 02

    THA Employee Portal

    OPAMDT · Office of the Chief Secretary

    Led communications and adoption for the employee portal, backed by digital governance, stakeholder engagement frameworks and hands-on digital support workshops.

    • Adoption
    • Governance
    • Workshops
  3. 03

    Digital Transformation Roadmap

    OPAMDT · Office of the Chief Secretary

    Authored digital governance policies, stakeholder engagement frameworks and change management strategies underpinning the Assembly's modernisation programme.

    • Policy authoring
    • Frameworks
    • Roadmap
  4. 04

    WindiesMedia & Windies Wholesalers

    General Manager & Creative Consultant

    Built and led creative marketing, digital media and physical activation across a wholesale and media group — from social campaigns and corporate content to in-store activation, while running daily operations.

    • Brand
    • Campaigns
    • Operations

Produced & published

The record

05

Where I have worked.

  1. Jun 2026 — Present

    Communications Strategist

    Office of Public Administration, Modernization and Digital Transformation (OPAMDT)

    Office of the Chief Secretary, Tobago

    • Designed and executed the Assembly-wide communications strategy for the Tobago Digital Identity Initiative, the THA Employee Portal and the digital transformation roadmap.
    • Authored digital governance policies, stakeholder engagement frameworks and change management strategies for public sector modernisation.
    • Spearheaded multi-channel campaigns, digital support workshops and institutional brand alignment across THA divisions.

  2. Sep 2024 — Jun 2026

    Technical Production Officer II / Video Editor I

    Information Division, Office of the Chief Secretary, Tobago House of Assembly

    Tobago

    • Special event video editing and end-to-end workflow management.
    • Onsite video capture and post-production.
    • Project planning, execution and reporting.

  3. Oct 2021 — 2024

    General Manager & Creative Consultant

    Windies Wholesalers & WindiesMedia

    Tobago

    • Managed daily operations across the wholesale and retail divisions.
    • Developed and led creative marketing, digital media and physical activation activities.
    • Oversaw team efficiency and stakeholder satisfaction.

  4. Jun 2019 — Jul 2021

    Content Producer

    Bliss Entertainment Ltd.

    Tobago

    • Produced and funded digital series in collaboration with the Tobago Festivals Commission.
    • Launched virtual campaigns, including a Black Lives Matter initiative.
    • Developed international distribution platforms for local creatives.

  5. Feb 2019 — May 2019

    Marketing Assistant

    G.R.A.D.S. Group of Companies

    Trinidad & Tobago

    • Scripted, produced and released content for business development across TV, radio and social media.
    • Collaborated on creative live projects and managed multi-channel marketing within the organisation.

  6. Apr 2018 — Dec 2018

    Digital Marketing Strategist

    QV Marketing

    Thailand

    • Managed and implemented digital advertising campaigns.
    • Handled digital media buying and sales funnel management.

  7. Jun 2018 — Aug 2018

    Digital Marketing Lecturer

    School of Practical Accounting

    Trinidad & Tobago

    • Designed and taught the digital marketing syllabus.
    • Developed and graded assignments on digital marketing concepts.

The training

06

Academic & professional grounding.

Degree

B.Sc. Accounting (Hons), Minor in Management Studies

The University of the West Indies, St. Augustine

Financial analysis, communications, business strategy and market dynamics.

Certifications

  • Microsoft Public Relations and Communications Associate Professional CertificateCoursera2025
  • The Art of Visual Storytelling SpecializationUniversity of Colorado Boulder2024
  • Omnichannel Retail Strategy SpecializationUniversity of Pennsylvania2024
  • Marketing with TikTokAptly2024
  • Understanding the Essentials of Video ProductionCertificate2024
  • Marketing Mix Implementation SpecializationIE Business School2021—2024
  • Project Management for Development ProfessionalsInter-American Development Bank2020
  • Fundamentals of Digital MarketingGoogle2020
  • Facebook Certified Digital Marketing AssociateMeta2020
  • Faith in the Commonwealth: Youth Training of TrainersThe Commonwealth2018

Contact

07

Let's build something people remember.

Working on a campaign, a communications strategy, or a story that needs telling? Tell me where you're headed and let's work out how to get there.

Email me — meet@dexterwilsonjr.com
Based in
Tobago, Trinidad & Tobago